For Each Service Act Completed, Hasbro Will Donate a Toy or Game to Toys for Tots, Up to 100,000 Pieces

To mark the season of giving, generationOn and its partners at Hasbro, Inc. are asking kids and teens to help children in need through Be a Joy Maker, the third annual holiday giving campaign.

Now through December 18, for each act of service completed by a child or teen and logged on the Be a Joy Maker site, Hasbro will donate a toy or game to Toys for Tots - up to 100,000 pieces.

"GenerationOn is a global youth service movement that encourages young people to be engaged citizens, and our hope this holiday season is to inspire them to care, share and give joy to children in need," said Concetta Bencivenga, executive director at generationOn. "We want kids to channel their compassion by completing an act of service and triggering a toy donation that will bring the gift of play to children who would otherwise not receive a gift this year."

"Hasbro's partnership with generationOn is especially important during the holiday season, as we team up with service-minded youth to make the holidays a bit brighter for children who need it most," said Karen Davis, vice president, community relations at Hasbro, Inc. "The belief that kids of all ages can be empowered to give back is at the core of our company culture, and we could not be happier to make this donation in honor of kids and teens committed to making a positive impact in their communities."

The third annual campaign builds upon the success of the past two years during which more than 230,000 kids pledged to volunteer, triggering gifts of toys from Hasbro to just as many kids. This year, generationOn and Hasbro are asking young people to take their commitment to service a step further and turn that pledge of service into an act of service.

Parents, teachers and youth leaders can encourage kids to complete an act of service, and kids can encourage their friends, classmates and peers to commit to helping others. The more kids and teens who volunteer, the more toys and games Hasbro will donate to those in need during the holidays.

Kids and families everywhere can make their mark on their local community by taking action on the Be a Joy Maker site or on Facebook. They can also explore holiday project ideas and share their stories at www.generationOn.org.