FORK & CORK: Wet Willie's - serving up fun!
Veteran Owned, Operated and Proud Of It!
It was a moment in time that changed the destiny of Military Veteran Bill Dickinson forever.
Having gotten out of the service, spending time in both Vietnam and Korea, Dickinson was on his way to graduate school for his doctorate.
So it stands to reason when his good friend Dave Stachel, a Toyota mid-west, regional sales manager, proposed opening a daiquiri bar inside of a run down, decaying old cotton mill, on an old street by the river in Savannah, that 'why yes, this is a Can Do for us!' was echoed between them. Such is youth.
And such is great entrepreneurial spirit.
Not only was it a 'Can Do!' but it became one of the fastest growing franchise restaurants here in the South.
The owners, Stachel and CEO Dickinson opened their first restaurant, which in those days was nothing but a bar, on St. Paddy's Day in 1990. One lucky day in history because now, Wet Willies has 14 locations with a 15th under construction, two others with leases and plans in the works for 20 locations total by 2012.
I think that's a 'Can Do' for this mastermind team of spirited entrepreneur's!
Dickinson coins his success to several principles. Most important, stick to the original plan of design.
Such as Wet Willie's in The Old Cotton Mill on River Street in Savannah. Whether by fluke or sheer genius, their plan worked, so stick to the plan. This includes:
always build in a historic area, using historic building material and incorporating new structure - design - ambiance and sound. If you build in a mall, use the old historic building material from that region.
Add in only the highest quality ingredients in your food and keep your food menu simple and you've got it made.
Fantastic food, flavorful daiquiris in a fun atmosphere. In that, you've got - Wet Willie's!
After two years in the making, Fayetteville finally has our very own Wet Willie's, with entrepreneur Josh Collins and partner/spouse Tonia Collins at the helm.
Together they are owners of Huske Hardware with Team Collins, along with Wet Willie's.
Josh and Tonia have a great history of success, due to hard work, belief in each other, team spirit and their 'Can Do' attitude.
Together, their love of the heart of our city, historic downtown, as well as their commitment to our community, make them one fantastic entrepreneurial couple.
Most recently, our very own Josh Collins was the winner of Vetrepreneur of The Year. Chosen out of 15,000 vet's nationwide. Josh's military background is extensive. He's recently been on the front cover of 'NaVOBA Magazine' which has over three-million military members nationwide.
Combining Dickinson's spirit of ownership with Josh and Tonia's is a jackpot. Team Collins has the unique historic building in the heart of our city and their beliefs pretty much mirror Wet Willie's already; quality food in a quality restaurant.
Now onto the menu any foodie would love.
Wet Willie's keeps it simple. Appetizer and party food - lighter fare - sandwiches and wraps along with six different kinds of Black Angus Burgers to choose from.
Along with their main stay, 18 varieties of 'The Worlds Greatest Daquiris' that you can mix and match to make your own unique variety. Fresh, frozen and scrumptiously delicious. Quite like walking into an old fashioned penny candy store where your eye spots everything, all colors at once. You'll want to try each one!
For food, I tried something fun. Their 'Old School Sliders' on a stick. Perfect bar food or for the lighter appetite. It's three cheeseburgers made with Black Angus Beef, formed by hand. Made fresh right in Wet Willie's kitchen. There's a huge difference between hand patted and machine formed. The taste, is distinctive.
Machine formed heats up the meat while it forms the patty, so when you cook it, it's tough in some areas and overcooked. Wet Willie's hand pats their burgers. Mine was tender, delicious and richly flavorful.
Along with this great dish I tried their speciality Daiquiri, Call a Cab. Ah huh. Take this one in slowly folks! It paired well with my burger. I could easily see it with wings as well.
With any burger, sandwich or wrap, you can get their fresh homemade house chips instead of fries, or substitute a side salad, for a dollar.
The sandwich my friend ordered was the popular 'Rachel Panini' made with a huge layer of fresh turkey breast, fresh 1,000 island coleslaw, thick cut quality tasting Swiss cheese and grilled with premium county rye bread. I had to sample it.
Might I say it beat any Ruben Sandwich I've ever had. Buttered and crisp, not the least bit overdone, grilled just the way I like it. The coleslaw was fantastic. Exceptionally flavorful made that way by incorporating the 1,000 dressing into the actual coleslaw mix. Distinctively unique and exceptional.
All Wet Willie's have the same quality of fresh ingredients, but each one, in any given city, is able to choose their own menu according to their area. For example Shrimp and Grits fit the bill here, where they might not in another city.
That, is the major difference between a franchise or a chain. A chain, all food items are the same.
A franchise, being your the owner of that franchise, you choose the menu.
Tonia Collins excels at this and it's her keen eye and detail that oversees this Wet Willie's.
While you're there, bask in the ambiance of the interior walls with their beautiful murals, in whichever direction you look, you're sure to see something different. It's two levels with an outside deck off the top level overseeing the outside deck on the ground level. This summer it's going to be all the rage, hands down.
Meanwhile enjoy the gorgeous inside and keep in mind they have a VIP lounge as well.
Wet Willie's was made to have it all and we're so glad you're here, Fayetteville was made to be a part of your Veteran Entrepreneur Spirit.
Instant charm, murals, music, fun, food and ambiance, awaits! Cheers!
Julie Donahue
11:01 am on Sunday, November 13, 2011
"Support Global Cooling"
Visit: WetWillies.com
Event updates and more on facebook!
Cheers!
Jesse R Horsley
8:24 am on Monday, November 14, 2011
This is a Great location and provides verity to a downtown that’s growing and coming to life. Team Collins Has established a new level of excellence for others to reach for. The Huske Hardware and now with Wet Willies. They are committed “all in”. Helping to build a stronger Fayetteville. Josh has always leaned toward the future and is an incredible leader. Maybe A potential City Council member and future city Mayor. Tonia’s attention to detail and work ethics are above reproach. Both Fayetteville and Ft Bragg should be as proud to host and support them as they are of the community
Josh Collins
5:05 pm on Monday, November 14, 2011
Jesse, Thanks for the compliments and nomination.....but I think we should all just stick to what we are good at....LOL!
Julie Donahue
12:01 pm on Monday, November 14, 2011
Well said Jesse! Kudos to both Josh & Tonia! One fantastic team!!
See you at Wet Willie's:) Or maybe Huske;)
Drea Kelly
6:17 pm on Monday, November 14, 2011
This past sat night I had the pleasure in checking out the New Wet Willies on Hay st. in Downtown Fayetteville. I was Very impressed! The staff is very quick and ohhh so friendly! I got sat at a table upstairs and was happy to see that they had a huge back patio and balcony! I was greeted a server in just a few moments and I started the night with a pink lemonade daiquiri! YUM! :) I ordered the "Hawaiian" burger. It was glazed with some Teriyaki sauce, topped with a Grilled Pineapple, Apple Wood Bacon, and all the trimmings. It was juicy till the LAST BITE!!! The Fries are much better then most restaurants and they give you a LOT!!!! ….they were crunchy and delicious! There was a good mix of retro and new music even some dub step at the end of the night!….overall a very cool, chill, and social atmosphere. I can't wait to take my friends next weekend!
Bryan Haggerty
6:20 pm on Monday, November 14, 2011
Wet Willie's is a great place! I absolutely love the atmosphere, people, and the service! I promise you will find a drink or two that you absloutley love too! Whoever your artist was did an outstanding job with the place! If there is one thing I have learned about Josh it's that when he does something he has always gone all out!
Stachel and Mr. Dickerson- Thank for all you do! I have known Josh for a little over 10 years now and I can honestly say, without any bias, that Josh is hands down the best leader I have ever had the privallege working for in my 16 years of service!
Josh- Congrats on your nomination!! Couldn't have happened to a better, or more deserving person! Congrats Tonia, Josh, and Team Collins for all of your hard work and dedication to get to where you are today! I wish you all the very best in all you do!
Julie Donahue
1:48 pm on Wednesday, November 16, 2011
Hey Bryan, Thanks for your great comments!! You too Drea!
Cool ambiance inside, to be sure.
The artist is an amazing! He's from Canada and his Murals are graphically gorgeous!
Check out the painting's too, his technic is called 'Coupe de Paige' kind of like you used when you were a kid. But oh, so much more!
He's taken actual pictures that Josh had, reproduced them on canvas with painting them and then he's taken a Real Badge or Patch from Josh's unit or other pieces of memorabilia and put them into the painting with his 'Coupe de Paige' technic.
Cool huh! Kudos to a talented and wonderful artist!!